Fudge Professional Blue Toning Shampoo, Cool Brunette Shampoo, For Brunettes, Removes Orange/Red Tones 250 ml

Product Information

What Shannon says: "I've got to agree with both Katie and Sunil here, this is without question, the best shampoo I've ever used for achieving that icy blonde look. If you have even a hint of brassiness, one wash with this will sort things out straight away. It's so good, in fact, that I highly recommend giving your nails a good scrub immediately after rinsing to avoid any staining." What Sunil says: "I was recommended this product by a beauty editor with many years of industry experience, so naturally I had to give it a go. IMHO it is THE very best purple shampoo on the market if you want that real shot of iciness. To get my hair blonde, it needs some serious bleaching, and suffice to say, it needs all the help and conditioning it can get. This instantly banishes any trace of brassiness. As long as I dye my hair blonde, there will be a bottle of this in my bathroom." After you've finished this at-home toning process, be sure to apply a leave-in conditioner and a heat protectant if you plan to use hot tools to keep that freshly toned hair brass-free for as long as possible.

So when you wash with this particular shade of shampoo, it deposits purple pigment into blonde hair, to counteract any yellowy tones that start to shine through. What Katie says: "This is the product I never knew I needed. The Olaplex system is the ultimate product range for protecting and caring for bleached hair. So the idea of a toning shampoo with the Olaplex technology inside is mind-blowingly exciting. It has become a must-have for me, as I use it alongside the rest of the range. I particularly like to use it straight after I've had my colour done when my hair is at its most vulnerable. If you're looking for a product that you can 100% rely on, this is that product." It is not recommended to overuse blue shampoo. Blue shampoo is most effective when used once a week, and it should not be left in your hair for longer than 5 minutes before rinsing. Purple shampoo is the precursor of toning and color-correction. It works particularly well on blonde or lighter hair colors, while blue shampoo is ideal for brown or darker hair. Purple shampoo came to the market before blue shampoo. While purple shampoo is specifically created to revive blonde hair color, the blue shampoo works well on both blonde and brown hair. Unlike a standard shampoo, in which you likely focus on massaging the roots, be sure to apply blue shampoo as evenly throughout the hair as possible from the ends to the roots. This will ensure that the color is distributed evenly.What Sunil says: "A full believer in the restorative and transformative powers of Olaplex, after having recently gone blonde, I was thrilled when they launched this product. It doesn't leave my hair feeling dry - my hair ACTUALLY feels better after using - and the colour payoff is seriously impressive." Session stylist Ali Pirzadeh concurs and recommends using your regularconditioner afterwards."I wouldn't bother with a purple conditioner as well, as you want to make sure your hair is still being nourished." Blue shampoo can be used once a week, while blue conditioner can be used twice or thrice a week. Blue Shampoo is used the same way as normal shampoo, except you need to leave it in for 3-5 minutes before rinsing it off so it can penetrate into the hair. The conditioner can be kept on your hair for about 2-10 minutes to effectively neutralize brassy tones.

Essentially, blue toning shampoo erases brassy tones to reveal cool, neutral browns. Which is the best blue shampoo?

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The effect is softer, both in terms of the colour and how my hair feels afterwards. I wouldn’t recommend taking your purple shampoo right down to the ends. The hair there can be up to four years old so will grab onto too much of the purple pigment. Purple shampoo is a cleansing toner that helps to keep your blonde and lightened hair looking fresh and vibrant . Its purple pigments draw out brassiness and neutralise those unwanted tones, keeping your colour cool and brass-free. The easiest way to flaunt a beautiful shade of blonde is to maintain your colour with a purple shampoo and conditioner . It all depends on the instructions on the specific bottle, but not overdoing it is key. "If you leave a purple shampoo on for too long, your hair will have a blue-purple tinge to it," Irwin cautions.

I decant half my purple shampoo into half a bottle of Oribe Shampoo For Moisture Control," she says. It's arguably blonde hair's biggest nemesis: brassiness. Why does it happen? "Lighter strands often struggle to look shiny and healthy," says Steve Shiel, scientific director at L’Oréal. "This is because free radicals in the colouring process break down protein so blonde hair becomes porous." This porousness means bleached hair soaks up unwanted minerals and metals in your tap water and acquires a yellow tinge over time. "It also means that blonde hair absorbs light instead of reflecting it and is more prone to damage," adds Shiel. If you can’t avoid it, coat the ends in conditioner first to create a hydrating base and to dilute the shampoo. Then apply your purple shampoo in an 's' shape on mid-lengths and work it in with your fingers to deposit the pigment evenly."But Zoe Irwin, creative director at John Frieda Salons, advises clients to be careful as purple-based products can be drying. Blue shampoo contains blue pigments that neutralize orange-red tones in the hair. They are formulated to tone and correct-color darker hair, especially brown hair. They work well on dark ombre, balayage, and gray hair. However, they can be used on blonde or silver hair as well.

When lightened, color-treated hair is exposed to heat, certain hair products, or environmental factors (like pollution or the sun), you'll eventually start to see the hair color change—most often revealing brassy tones. Grand explains that this happens because "human hair is comprised of color pigments that are usually invisible to the naked eye," but when the hair is colored, all those pigments rush to the surface. For blondes, these underlying pigments tend to have a golden or yellow color, but for brunettes, it's more common for these pigments to have orange, red, or copper tones. Purple shampoo benefits natural and dyed blondes, as well as brunettes with lightened hair, including highli ghts, balayage and ombr e . Yes, blue shampoo can refresh highlights to make them look more even and vibrant. It can eliminate the brassy tones in colored highlights.

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Calling all brunettes, it’s time to try our Cool Brunette Blue Toning Shampoo ! Made with max-strength blue micro-pigments and our unique Opti-PlEX™ technology, it instantly erases red and orange tones, while helping to repair damage and smoothing the cuticle. Type Of Hair: Ideally, choose a shampoo that caters to your hair type to ensure maximum efficiency. Ingredients To Avoid: Avoid shampoo containing toxic ingredients like sulfates, parabens, ammonia, phthalates, and SLS, which strip your hair of its natural moisture and fade hair color after only a few washes. Those who bleach their hair and live in hard water areas (which creates more mineral build-up on strands), should only use it once a week. Meaning, one bottle will last you until your next colour appointment, if not longer.